White hat SEO – Process You Should Try

There are two types of SEO process. One is Paid and Other one is Organic. Paid option includes buy traffic to your website or running PPC campaign for your website. Organic methods which is white hat SEO refers to processes of search engine optimization who will follow the search engine guidelines. Practices within the search engine optimization (SEO), which the guidelines of search engine providers such as Google, Yahoo!, or Bing and thus not offend against them include white hat SEO. The term White hat SEO comes originally from the English language and consists of the designations "White-Hat", so "white hat" and "SEO", meaning as much as search engine optimization.

This name was probably chosen reminiscent of a classic scene in old Western films: two cowboys are opposite and are about to duel. The angry cowboy wears a white hat, a black and the good cowboy. Therefore, the exemplary activities in the context of search engine optimization are referred to as white hat SEO.

The contents of the White hat SEO

Basically, search engine optimization aims to the own Web site have grown better in organic search results. And while black has SEO quasi exaggerates these efforts and is characterized by the use of intense spam practices, such as the use of doorway pages, Russians links, cloaking, or forwarders, white hat SEO takes distance from these spam practices and fully comply with the guidelines of the search engines.

Generally, white hat SEO applied priority then, if Web site operator in the long term want to locate their online presence for their users via search engines. Because natural link education with high quality content the search engines guidelines without effort can be met. However, the room for maneuvers beyond the On Page optimization is rather limited. As a result, many online marketers don't often keep up with their SEO activities in the area of the so-called grey has SEO. This means that they not through any spam practices targeted against policies violate but, for example, through targeted linking of external websites are trying to improve the ranking position. This is also not welcomed by search engines, will be tolerated but rather as activities within the black-has-SEO.

Example

A young graduate leads an online shop for two years and to improve its conversion and better to be found, he cooperates what brings him back links with other sites about content exchange. He steadily improved his links and its URL structure, takes distance from the link buying, however.

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